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market-basket-analysis

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The objective of this project is to analyze the 3 million grocery orders from more than 200,000 Instacart users and predict which previously purchased item will be in user's next order. Customer segmentation and affinity analysis are done to study customer purchase patterns and for better product marketing and cross-selling.

  • Updated Aug 26, 2022
  • Jupyter Notebook

Python project for Market Basket Analysis. Generates synthetic retail transactions, mines frequent itemsets using Apriori & FP-Growth, derives association rules, and outputs CSVs + visualizations. Portfolio-ready example demonstrating data science methods for uncovering product co-purchase patterns.

  • Updated May 29, 2026
  • Python

Retail analytics in Python: RFM, HML and threshold segmentation, gain/loss, cross-shop, cohort retention, revenue trees and market basket analysis, on pandas or in your database via Ibis

  • Updated Nov 13, 2026
  • Python

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